Feels like home
By making people feel like gas still has a plaec there
Natural gas, whether for heating or appliances, has increasingly felt like a guest who’s overstayed their welcome. Our goal was to make people feel like gas still had a place in the home.
Because in reality, for most of us, gas remains a part of everyday life. Some of life’s most enjoyable moments happen around it, near it, and because of it.
So we set out to capture those everyday moments and celebrate the role gas plays in making them possible.
Let’s get cosy…
Our entire campaign was about feeling - nothing more. No value judgements. No shade cast on electricity. Just warm, cosy moments brought to you by gas.
So we took viewers directly into these little slices of life before revealing that, without gas, these moments wouldn’t have been possible.
TV
Social
