A bit about me
I always knew I wanted to do something creative; I just didn’t know what that was.
So I went to film school, graduated, and started working as an editor in a production house.
Cutting other people’s ads, I realized I wanted to make my own.
Then I found out about AWARD School, and here we are.
When I’m not making ads, I’m raising a toddler and a newborn, shooting landscapes and still life, indulging in the twilight years of my hockey career, and explaining to people that copywriting has nothing to do with legal disputes.
Senior Copywriter
Ogilvy Australia
2021 - 2025
Some of my biggest achievements have been…
Being a part of the team that led the revitalisation of the AAMI Brand. Most recently through the integrated AAMI AFL AFLW campaign.
Leading the complete strategic and creative rebrand of Bingle insurance.
Developing a proactive idea for Football Australia, that became the 2024 Olympic campaign for the Matildas. Along with creating the brand platform for the Socceroos.
Supporting AAMI’s sponsorship of the SES, through thank-you messages stitched into uniforms.
Creating an entirely new brand platform for the relaunch of the FMCG cracker brand Olina’s Bakehouse.
Copywriter / Senior Copywriter
CHEP Network
2018 - 2021
Some of my biggest achievements were…
Launching a ‘first of its kind’ finance program for Mazda, through a national TVC and online platform.
Showcasing the elevated luxury in the new Mazda CX5 through a TVC that featured continuous upward motion.
Launching a luxury family car, the Mazda CX9 in Australia, told through the eyes of a child’s imagination.
Copywriter
GTB (Wunderman Thompson)
2014 - 2018
Some of my biggest achievements were…
Launching the Ford Mustang in Australia by asking Aussies to self-reflect on their boring choices and ‘Ditch Regret’.
Creating arguably some of the best auto retail in the country using simple visual metaphors, featuring a well-known Ford brand spokesperson, Ngaire.
Launching the Ford Everest in Australia by tapping into our 4x4 audience’s love of gruelling experiences.
Being selected to attend creative Hot Houses in Thailand and India to work on APAC briefs.
Copywriter
Freeform Advertising
2013 - 2014
Some of my biggest achievements were…
Helping launch the ‘Upper Crust it’ brand platform for Crust Pizza via a fully integrated national campaign.
Supporting the Mountain Goat Summer Ale packaging refresh.
My experience
Giving back to Adland
I’ve tutored AWARD School twice.
In 2019 our student was crowned the National Winner, and I took out out one of the Top Tutors in Vic.
I’ve been judging ever since.
