A bit about me
I always knew I wanted to do something creative, I just didn’t know what that was.
Except for that brief stint where I was convinced I was going to be an archaeologist.
So I went to film school, graduated and started working as an editor in a production house.
Cutting other people’s ads, I realised I wanted to make my own.
Then I found out about AWARD School, and here we are.
Now I get to use my imagination for a living.
When I’m not making ads, I’m raising a toddler and a newborn, taking photos which you can see at the bottom of this page, indulging the twilight years of my hockey career and explaining to people that copywriting has nothing to do with legal disputes.
Senior Copywriter
Ogilvy Australia
2021 - Present
Some of my biggest achievements have been…
Being a part of the team that lead the revitalisation of the AAMI Brand. Most recently through the integrated AAMI AFL AFLW campaign.
Leading the complete strategic and creative rebrand of Bingle insurance.
Developing a proactive idea for Football Australia, that became the 2024 Olympic campaign for the Matilda’s. Along with creating the brand platform for the Socceroos.
Supporting AAMI’s sponsorship of the SES, through thank you messages stitched into uniforms.
Creating an entirely new brand platform for the relaunch of the FMCG cracker brand Olina’s.
Copywriter / Senior Copywriter
CHEP Netowork
2018 - 2021
Some of my biggest achievements were…
Launching a ‘first of it’s kind’ finance program for Mazda, through a national TVC and online platform.
Showcasing the elevated luxury in the new Mazda CX5 through a TVC that featured continuous upward motion.
Launching a luxury family car, the Mazda CX9 in Australia, told through the eyes of a child’s imagination.
Copywriter
GTB (Wunderman Thompson)
2014 - 2018
Some of my biggest achievements were…
Launching the Ford Mustang in Australia by asking Aussies to self reflect on their boring choices and ‘Ditch Regret’.
Creating arguably some of the best auto retail in the country using simple visual metaphors, with a known Ford brand spokesperson, Ngaire.
Launching the Ford Everest in Australia by tapping into our 4x4 audience’s love of gruelling experiences.
Being selected to attended creative Hot Houses in Thailand and India to work on APAC briefs.
Copywriter
Freeform Advertising
2013 - 2014
Some of my biggest achievements were…
Helping launch the ‘Upper Crust it’ brand platform for crust pizza via a fully integrated national campaign.
Supporting the Mountain Goat Summer Ale packaging refresh.
My experience
Giving back to Adland
I’ve also tutored AWARD School twice.
In 2019 our student was crowned the National Winner, and I took out out one of the Top Tutors in Vic.
I’ve been judging ever since.
Also, I don’t just write.
<— I take landscape and still life photography you can find here.
