Soon - Soon
The Ev Australia has been waiting for
Mazda is a late entrant to the Australian EV market.
In fact, there are no EVs in their current roster.
But despite this, research told us Australians still rank them as the third most desired brand when considering an EV.
Clearly, people were waiting for the right one to come along - one with Zoom-Zoom.
Playing with an icon
How do you make a splash with no budget and global assets? You get creative.
We created a teaser campaign that took our most famous brand asset, Zoom-Zoom, and gave it a playful spin - leaning into the fact the EV that’s going to tick the boxes Australia has been waiting for is coming, soon.
OOH
xxxx
Bringing it to life
Across a number of touchpoints, we went out big and bold with minimal branding to drive intrigue and encourage those who wanted to know more to engage with our brand through an integrated CRM and lead-gen campaign.
Film
We also set the campaign in motion across BVOD, Cinema and TV.