Dream Team
The responsive bedtime story that’s not done Til’ it’s done.
The Olympics presented a once in a generation opportunity to inspire Australian kids to play and support football. The was one problem. When the matches we happening in Paris, Aussie kids were fast asleep.
So we brought the inspiration of the Matilda’s Paris journey to them in an innovative and engaging way.
The AI powered podcast
We created an audiobook podcast for kids that was based on real game highlights from Paris…overnight.
Have a listen to all the episodes here on Spotify….
How we did it
As the real events of the Matildas’ games unfolded at 3am in Paris, key player stats – shots at goal, possessions, near misses and much more were captured. These data points were then weaved into a story.
AI magic
Then, utilizing ElevenLabs, an AI trained on Matilda’s captain Steph Catley’s voice, each of these stories was narrated and turned into an ‘episode.’ So, when the kids of Australia awoke, a heroic retelling of the game was waiting for them to enjoy
Building the Dreamteam
To support the audio podcast, we created a suite of illustrations and animations to bring each story to life
Spreading the word
We then developed a creative suite of display and social assets to spread the word.
Merch packs with sleepwear were also tailor made for young fans, to help them feel even more part of the Dreamteam.