Obviously

Bingle Brand Platform

Previously, Bingle didn’t stand for anything. They were cheap, but they didn’t even communicate that in an interesting way.

We discovered that once you find a better way of doing something, it seems like the obvious choice. Picking car insurance was no exception.

So we created an entirely new brand platform that talked directly to these savvy individuals, celebrating Bingle’s award winning cover that had everything they need and nothing they don’t.

Obviously.